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A Brisbane MSP found $450,000 of AI project work

Clients kept asking about AI. An AI roadmap for each larger client turned the questions into scheduled projects.

Client23 person MSP, Brisbane
EngagementAI advisory and roadmapping
Result$450,000 identified
$450,000of new project revenue identified and scheduled
Client
23 person MSP, Brisbane
Challenge
Clients asking about AI, with no capacity to answer them
Solution
An AI roadmap and timeline for each of the MSP's larger clients
Engagement
AI advisory and roadmapping, delivered with the MSP

The situation

The MSP's clients had all heard about AI, and they wanted to know what it meant for them. They asked their MSP first, because they trust their MSP.

The MSP had no one free to answer. The team was busy keeping clients running, and nobody had the time or the AI experience to lead those conversations, let alone deliver the projects. Each unanswered question was an opening for a competitor or an AI consultancy to walk in.

Each unanswered question was an opening for a competitor or an AI consultancy to walk in.

What we did

We worked alongside the MSP with a number of its larger clients:

  1. Listen

    We met each client's leaders to understand where time and money go in their business.

  2. Find the opportunities

    We identified where AI would save time, cut cost or reduce risk for that client.

  3. Prioritise

    We ranked each opportunity by value and effort, so the quick wins come first.

  4. Plan

    Each client received an AI roadmap with a clear timeline.

The result

$450kof project revenue identified and scheduled
0AI hires needed by the MSP
1AI roadmap and timeline for each larger client

About $450,000 of additional project revenue identified and scheduled. Cobotic and the MSP deliver the work together. The MSP keeps the client relationship and the revenue, without hiring an AI team of its own.

Why it worked

Clients want AI advice from someone they already trust. The MSP had the trust but not the capacity. Cobotic supplied the capacity and kept the MSP at the centre of every conversation.

Clients want AI advice from someone they already trust. The MSP had the trust but not the capacity.

Clients asking you about AI?

Cobotic helps you answer, and turn the answer into projects.

Get in touch

Written and directed by a human. Polish and fluff added by Claude Opus 5.5.

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