When an MSP should choose Cobotic, and what it returns at your ticket count

The six moments owners pick Cobotic

Owners usually pick Cobotic when something on the desk hurts on a Monday and they want it fixed that month. Six moments come up again and again. If one of them is your week, you are the MSP this was built for.

1. The desk is flat out and the queue never clears.
2. Your techs spend the day on admin and the fixing waits.
3. You are about to add a Level 1 seat.
4. The owner is still on the tools.
5. Tickets arrive badly categorised and nobody trusts the reports.
6. Handovers lose the story, and the next tech starts from nothing.

Each moment below says what changes in the first month. The sums come later, in A$, at the rates on the pricing page¹.

When the desk is flat out

Choose Cobotic when the queue is full at 9am and still full at 5pm. A flat out desk spends its best hours on work around the fix: reading a vague email, picking a category, setting a priority, choosing who gets it and asking the user for the detail they left out. Cobotic does all of that before a tech opens the ticket.

Every new ticket arrives with a clear title, a category, a priority, a team and a request for any missing detail already sent. Fix Finder attaches next steps from your own knowledge base and trusted vendor sources. Self-Fix Reply answers simple requests in the categories you switch on. Your tech opens a ticket that is ready to work.

Cobotic gives back about 17 minutes on every ticket across the workflows¹. On a desk that closes 1,000 tickets a month, that is 283 hours, or two full working months of one person's time, handed back to the team you already have. The first ticket on day one already arrives sorted.

When techs are buried in admin

Choose Cobotic when your best tech writes notes for an hour a day. Ticket notes, handover summaries, knowledge articles and category fixes are real work, and they are the work techs skip when the queue is long. The result is a desk that gets slower because nobody wrote the fix down last time.

Cobotic writes them. Perfect Handover turns every email, reply and note into one story for the next tech. Knowledge Article Builder drafts an article from the written fix, and your senior tech approves it with one read. Every Ticket Quality Checked scores the closed ticket against your checklist and shows what was missed. The notes get written on every ticket, including the ones from your busiest day.

See how each moment runs: ticket arrives, ticket changes hands and ticket resolved. All AI workflows run in any PSA with an API, and your techs see each result on the ticket with no new app to learn.

When a Level 1 seat is about to be added

Choose Cobotic when you are drafting the job ad. A new seat is a big decision, and the first question to ask is how many of that person's hours would go on admin. Cobotic puts a number on it before you commit. Run your last 50 tickets through the free Test Drive and read the hours³.

A$55 an hour is the all in cost of a technician on A$65,000, over about 1,650 productive hours¹. That makes a seat about A$91,000 a year, or about A$7,560 a month. The next section sets that against the Cobotic fee, line by line.

When the owner is still on the tools

Choose Cobotic when you are the best tech on your own desk and you want out. Owners stay on the tools because tickets always come first. The work that grows the business, winning clients, planning and building, waits for a quiet week that does not come.

A five person Tasmanian MSP was in exactly that spot. Its case study records six AI workflows on the L1 desk and the result as "Owner off the tools". It says the lighter L1 load "gave the existing team more capacity", and the owner is now working on the business¹³. Cobotic runs all AI workflows, sized to any desk, with a first month for A$99².

When tickets are badly categorised

Choose Cobotic when your reports do not match your desk. Categories drift. "Other" grows. A report on what costs you the most time cannot be trusted, so you cannot price a project or a contract renewal with confidence.

Perfect Categorisation sets the category from your own list when the ticket arrives. Closing Category Fix checks it again at the end, using the work done, and leaves the old category in a note. Other Category Cleanup reads everything closed as Other and proposes the category that fitted, or a new one. The lead approves category changes, so the list stays yours. Within a month your reports describe the desk you actually run.

When handovers lose the story

Choose Cobotic when a ticket moves from L1 to L2 and the second tech asks the user the same questions again. Every repeated question costs minutes and a little of the client's trust.

Perfect Handover reads each email, reply and note and writes one internal note with the whole story. The user never sees it, and it changes nothing else on the ticket. Shift Left Finder goes one step further. It reads what L2 and L3 fixed and tells you what L1 needed to do it, so next month's L1 fixes more.

Worked examples at your ticket count

Cobotic pays for itself from 64 tickets a month. The plan is A$990 a month for your first 1,000 tickets, then A$0.99 a ticket¹. Each ticket gives back about 17 minutes, worth A$15.58 at A$55 an hour¹. 64 tickets x A$15.58 = A$997.

These are worked examples at the published rates, not client results.

A small MSP, 300 to 500 tickets a month

Up to 1,000 tickets the fee is A$990.

Source:¹

The 500 ticket line is 500 x 17 minutes = 8,500 minutes, or 142 hours, worth A$7,792 at A$55 an hour. Take away the A$990 fee and the desk is A$6,802 ahead every month. That is more than a full time seat's productive hours, 142 against the roughly 138 a month, from the team you already have.

A larger MSP, 1,500 to 2,000 tickets a month

Above 1,000 tickets, each ticket adds A$0.99.

Source:¹

At 1,500 tickets the fee is A$1,485, and 425 hours back at A$55 is A$23,375. That is 3.1 seats' worth of productive hours, for about a fifth of the cost of one seat. At 2,000 tickets the fee is A$1,980, and the desk is A$29,187 ahead. The fee grows with the work. The return grows faster, because each 100 tickets above 1,000 cost A$99 and give back 28 hours of tech time worth A$1,558.

A ticket counts once. There is no fee per technician and no fee per client, so adding a client or a tech leaves your price where it is: A$990 a month for your first 1,000 tickets, then A$0.99 a ticket.

When owners pick Cobotic over adding a Level 1 seat

Owners pick Cobotic over a new Level 1 seat when the pressure is admin, and the seat would spend most of its hours on it. Compare the cost of the two paths side by side. A seat costs about A$91,000 a year all in, which is A$55 an hour over 1,650 productive hours¹.

Source:¹

Cost per hour makes the gap plain. A seat costs A$55 for each hour it works. At 1,500 tickets, Cobotic costs A$1,485 for 425 hours, or about A$3.50 an hour. It also works every ticket the minute it arrives, at 3am and on public holidays.

The two paths also differ in speed. A job ad takes weeks to fill and months before the person pulls their weight. Cobotic is live in under 15 minutes². The Perth case study records $200,000 saved by an MSP that took the routine work off a short staffed desk with six AI workflows inside its PSA. It says "Every ticket arrives sorted, assigned and with a likely fix attached"¹².

Cobotic does the admin. Your techs keep the fixing, the client relationships and the judgement calls, which is the work a person does best. If you do add a seat later, that person starts on a desk where the admin is already done. Start with the Test Drive and see the hours on your own tickets.

When owners pick Cobotic over Thread

Owners pick Cobotic over Thread when they count the whole bill, and when they have many managed clients. Thread charges per managed customer: AI Essentials is $19 and AI Pro is $34 a customer a month⁷. Cobotic's fee follows your tickets, with no per client fee¹.

Thread lists 10 of the workflows on AI Pro and 5 on AI Essentials. Cobotic runs all of them⁴. Every workflow a tool leaves undone stays with your techs at A$55 an hour, so the compare page adds the two together.

Source:⁴

At 30 managed clients and 1,000 tickets, Thread AI Pro totals A$4,760 and Cobotic stays at A$990⁴. Thread shows "$" without naming a currency, and the compare page treats it as US dollars at A$1.42 to US$1⁴. At 50 managed clients, AI Pro's fee alone is 50 x US$34 x 1.42 = A$2,414 a month, before any tech time. Cobotic charges no client fee at all, whatever your client count.

Thread's page does not list five Cobotic workflows: Scope Creep Catcher, Every Ticket Quality Checked, Other Category Cleanup, Closing Category Fix and Shift Left Finder⁴. Scope Creep Catcher reads the ticket against your contract and flags it as in scope, billable or a possible project, with the clause. For an MSP that finds billable work hiding in the queue, that one workflow pays for itself. Read the full table on the Cobotic vs Thread page.

When owners pick Cobotic over Mizo

Owners pick Cobotic over Mizo when they want a number on the page before they talk to anyone. Mizo's public website shows one plan, no price and a Contact us button⁵⁸. Cobotic publishes its price: A$990 a month for your first 1,000 tickets, then A$0.99 a ticket¹.

Mizo lists 10 of the workflows, and the compare page counts 2 more as partly covered. At 500 tickets the technician time on the workflows it leaves is A$1,558, which is 28 hours, and at 1,000 tickets it is A$3,117, which is 57 hours⁵. You add those hours to Mizo's fee, and Mizo does not publish its fee. Cobotic's total is A$990 at both ticket counts, with nothing left on your techs.

Mizo's page does not list Perfect Handover, Other Category Cleanup, Closing Category Fix or Shift Left Finder⁵. These four are the ones that make the desk better every week. A handover note saves the next tech the questions. The other three clean up categories and move fixes down to L1. Cobotic also builds every rule set from your own tickets and runs it for you, for under 15 minutes of your time².

You can see the answer to "what will it cost?" in ten seconds on the pricing page. Read the full table on the Cobotic vs Mizo page.

When owners pick Cobotic over PSA add-ons

Owners pick Cobotic alongside their PSA's own AI, because the two do different jobs. Keep what your PSA gives you. Cobotic runs in the same PSA on the same tickets, and it does the 12 AI workflows the built-in AI leaves on your techs⁶.

HaloPSA lists its AI as included as standard⁹. Kaseya lists its Autotask ticket triage at no additional cost until 1 September 2027 for Autotask Ultimate, ITSM+ and Kaseya 365 Ops partners¹⁰. ConnectWise does not publish a price for its AI agents¹¹. Free or bundled AI is a good start at triage, and the rest of the admin still lands on a tech.

Source:⁶

At 1,000 tickets, the same compare page puts HaloPSA AI at A$9,545 of tech time and Autotask triage at A$11,688, against A$990 for Cobotic⁶. Built-in AI saves the few minutes triage takes. Cobotic gives back about 17 minutes on every ticket⁶.

The Cobotic workflows your PSA's AI does not list include Scope Creep Catcher, Perfect Handover, Knowledge Article Builder, Other Category Cleanup, Closing Category Fix and Shift Left Finder⁶. Your PSA does the first sort. Cobotic does the rest of the work on the ticket. Read the full table on the Cobotic vs PSA built-in AI page.

What the workflows do on every ticket

One price buys all AI workflows, and nothing is a paid extra. They run at three moments in a ticket's life.

• When a ticket arrives: Ticket Clarity, Perfect Categorisation, Right Priority, Right Team Routing, Red Alert Flag, Spam Flag, Unhappy Customer Flag, Instant Details Request, Fix Finder, Self-Fix Reply and Scope Creep Catcher.
• When a ticket changes hands: Perfect Handover.
• When a ticket is resolved: Knowledge Article Builder, Every Ticket Quality Checked, Other Category Cleanup, Closing Category Fix and Shift Left Finder.

Cobotic builds the rule sets from your recent tickets: your categories, your priority matrix, your roles, your contract terms. Changes to any live workflow are included in the plan. When a call is close, the ticket lands in a review queue with the suggestion filled in, one click to confirm.

How to try it before you commit to anything

Run your own tickets first. The free Test Drive takes your last 50 tickets, runs in about two minutes online, needs no sales call and shows the technician hours Cobotic would have given back³. You will have your own number before lunch.

If the number looks right, the First Month is A$99 ex GST. All AI workflows go live in your own PSA in under 15 minutes, for your first month and up to 1,000 tickets². The plan starts on day 31 at A$990 a month for your first 1,000 tickets, then A$0.99 a ticket¹.